Brand Services

Brand Services connecting brands with their audiences.

With extensive know-how as a leading leisure and entertainment publisher, we rely on our knowledge of digital audiences to reinvent brands through content, data and technology.

Unique methodology and assets

Making sense of audience data

Making sense of audience data

Analysing queries, conversations and social insights to identify emerging territories and levers
Win the battle for attention with native digital creativity

Win the battle for attention with native digital creativity

_ Creative grammar expertise: video, image, text, new formats
_ 150 content creators for an integrated production

The distribution power to mass-market operations

The distribution power to mass-market operations

_ Control over organic and developmental mechanics (SEO, social)
_ Webedia’s audience pool
_ Influence
_ Event management

Create value by utilising DATA

Create value by utilising DATA

_ Integrated data strategies
_ All the expertise needed to collect, analyse, segment and retarget
Control performance levers with proprietary technologies

Control performance levers with proprietary technologies

Solutions for the collection of audience data, production, distribution, analytics and data utilisation

We're imagining and dispensing creative and efficient operations

Brand Experience

Brand Experience

Creating unique experiences surrounding passion points to take on its targets in the brand's universe.

Communication Collaborators

Communication Collaborators

Strengthen the collaborators' engagement and provide them with the means to promote the company.

Discoverability

Discoverability

Increase the brand's visibility and performance though SEO content.

Social

Social

Bring the brand onto social media platforms through a balance between storytelling and performance.

We're giving brands the keys to transforming their marketing and communication

Consumer Knowledge

Consumer Knowledge

Listening, analysing and understanding digital territories in order to draw out operational business lessons.

Content Factory

Content Factory

Helping brands to put their content hub in place by applying a publisher's best practises.

Training

Training

A range of programs aiming to infuse digital culture within companies, promote ownership of digital tools and increase a team's skills.

A complete range of made-to-measure services

Audits

__ Specialised SEO audit : crawl, content analysis, link building

__ Digital assets audit : qualitative and quantitative audit of sites and brands’ social assets.

Content Strategy

Advice on how to make long-lasting online content: what content should you create? What are the aims and ROI? Which distribution channels should be used? How should it be produced?

Audience Knowledge

__ Listening : understanding what internet users are saying through conversation analysis.

__ Search analysis : understanding what internet users are searching for (studying the territory, brand visibility and competition)

Content Distribition

__ Channel management : operational management of brands’ assets (proprietary software, social media networks, video channels

__ Social paid content : highly customisable content campaigns aimed at engaging social audiences.

Content Creation

__ Custom content : tailor-made custom content.

__ Local content : customising the client’s relationship through local content.

__ Translation : Content translation for deployments of international projects.

__ Social Video : natively multi-platform video production.

__ Immersive experiences : creating video experiences: virtual reality, augmented reality, mixed reality, 360 video.

UX & Analytics

__ Analytics : Pull insights from your analytics data to identify conversion triggers.

__ UX-design : Analyze the user experience with a focus on performance.

__ Testing : Measure the impact of optimization hypotheses on your customer segments.